So, you’ve hired a web developer to create a web site for you. It looks great. Now what? Did you stop to think about who was going to maintain your web site for you? Did you or your designer stop to consider the importance of maintaining a web site where fresh content was always available? What will happen when your web site information remains stagnant — for months — for possibly years?
Do you bite the bullet and learn to program your web site with HTML? Do you have the time for that? Are you the kind of person who is dedicated to investing the time in learning to do that? Did you answer, “no” to all of my questions?
Well, there is still a solution for you. It’s called a Content Management System. Basically, this is software used to allow non-programmer types to make changes to the content of their web sites without knowing any kind of programming language. However, you’re still not off scott-free because you still need to learn how to use the software.
What kinds of software are available as Content Management Systems and how difficult are they to learn? Well, Wikipedia has an entire list of “Content Management Systems” however they are rather intimidating to the average business person who wants nothing to do with programming languages. There are other, less intimidating options such as WordPress, Drupal, Joomla and others.
Still, each of these requires a bit of learning of the software in order to allow a “non-programmer” to be able to update his/her own web pages.
Other services that may be a possibility for the small business are typically part of hosting packages such as GoDaddy.com where you may select from pre-made templates and apply your own logo and text. Bear in mind, however that these services are very limited in what they offer including optimization for search engine ranking as well as using specialized scripts to offer more than just the standard page
Each choice has its trade-offs, so businesses need to decide what the are willing to purchase for their money.